Avence
©
ClientBbrand, Avence
ServicesMotion, General Design

This project was completed while I was working at Bbrand (all rights reserved). The branding and naming were developed by José María Nuño de la Rosa. My role was to create the motion graphics and also contributed to the support and development of visual elements. Visit wearebbrand.com to see the complete project.

 

Avence is a brand created for an aesthetic clinic, characterized by its simplicity, fluid lines, and a soft, desaturated color palette. The design embodies elegance and subtlety, aligning with the clinic’s commitment to refined and sophisticated care.

The Naming

The name Avence is a synthesis rooted in the Spanish words avanzar (to advance) and vencer (to overcome). This combination conveys progress and triumph, embodying the brand’s mission of continuous improvement and success.

The simplicity and fluidity of the logo’s design elevate the brand, allowing for motion graphics that feel highly organic. This approach also integrates seamlessly with both 2D and 3D elements, enhancing the visual storytelling and reinforcing the brand’s elegant and sophisticated essence.

 

The brand Avence is characterized by a refined and understated color palette, featuring soft beige tones and subtle greys. This choice of colors imbues the brand with an air of elegance and sophistication, perfectly aligning with the aesthetic goals of an advanced aesthetics clinic. The harmonious blend of these hues ensures a modern, clean look that speaks to trust and professionalism.

You´ve reached the end, you can be the next one :D You´ve reached the end, you can be the next one :D You´ve reached the end, you can be the next one :D You´ve reached the end, you can be the next one :D 
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